Building habits and lives that make sense
when the world doesn't
For people who are done optimizing themselves to survive systems they don’t believe in.
Habits, identity, and life design for real life.
When change feels harder than it should
If you’ve tried to build better habits but keep feeling like you’re pushing against something invisible, you’re not alone.
Many of us are trying to change inside systems that reward speed, distraction, productivity, and more, even when it costs health, clarity, or meaning.
Have you’ve ever felt like:
good intentions fall apart under real-life pressure
routines only work on “ideal” days
motivation comes and goes, but the underlying friction stays
You’re not failing.
The problem isn’t discipline.
You’re responding to a world where the default ways of living and working often don’t make sense.
A different way to think about habits and change
Most habit and self-improvement advice assumes:
stable energy
supportive environments
clear priorities
and a world that cooperates
Real life rarely looks like that.
My work starts from a different assumption:
Many personal struggles are reasonable responses to unreasonable systems.
Instead of optimizing ourselves to cope, we can:
design habits for imperfect days
work with identity instead of willpower
take responsibility without self-punishment
and build systems that support how we actually want to live
It’s about doing what makes sense.
Start small. Start where you are.
What I help people build
This work brings together habits, identity, and systems in a grounded, practical way.
I focus on:
habits that work in real life, not ideal routines
identity as a design constraint, not a future fantasy
systems that reduce friction, instead of relying on motivation
small, meaningful changes that hold up under pressure
The goal isn’t a perfect plan.
It’s coherence. Sanity. And the ability to keep going without forcing.
You don’t need to fix your whole life
You don’t need a full reset.
You need a starting point that helps you make sense of where you are and choose how you want to move forward.
That’s what the tools and courses here are for.
Start on your own
If you like to work independently, start with the tools.
Short, focused practices that help you:
understand why things feel hard
untangle pressure and expectations
clarify what you want to stand for
design habits that work on bad days
Start with Guidance
If you’d like structure and companionship instead of doing this alone:
Building Your First Island of Sanity
A 4-week starting point for building habits and a life that make sense when the world doesn’t.
Organisational Work
Want to bring this approach to your team or organisation?
Design for Flow
A leadership training to create sustainable, human-centered delivery systems with your team.
Upcoming Events
The Power of Finding your Why
15 April, 18:00-19:00 CET
Why Your Goals Don’t Stick And What’s Actually Missing
Most goal-setting advice focuses on clarity, plans, and accountability.
And yet, many capable, motivated people still experience strong starts, quiet drop-offs, and goals that feel heavy or strangely unsatisfying.
This is usually not a discipline problem.
It’s an alignment problem.
In this free live webinar, we’ll explore the missing piece behind sustainable motivation: the deeper why that activates real commitment, not just good intentions.
Drawing from psychology, behavioural science, neuroscience, and NLP, we’ll look at why insight alone rarely leads to change and how motivation actually works in real life.
This session is not about doing more.
It’s about working with how your mind, emotions, and nervous system already function.
Get it Done in 90 Days
19 April, 10:00-13:00 CET
A 3-hour live workshop
Setting goals is easy.
Living with them, following through, and staying connected when resistance shows up is harder.
This live workshop is for people who want to design goals that fit their real life, not an ideal version of it.
We’ll work with identity, motivation, execution, and follow-through, and with the resistance that often appears once the initial clarity fades.
This is a practical, reflective space to slow down, get honest, and build a goal that makes sense for who you are and the conditions you’re in.
You’ll leave with:
one clarified, grounded goal
a deeper sense of why it matters
and a way to move forward without relying on willpower alone
Hi, I'm Jo.
I work with people who want to build lives they actually believe in.
My background spans coaching, systems thinking, and years of observing the same pattern: people blame themselves for struggles that are often created by the environments they’re living in.
This work is about taking responsibility for how we live, while also questioning the defaults we’ve inherited.
Not withdrawing from the world.
Not fixing ourselves.
But choosing deliberately how we participate in it.
You don’t need certainty to begin.
You don’t need motivation to start.
You just need a place where things make sense.
If that’s what you’re looking for, you’re in the right place.
THE TRAVELLING COACH
Sarah Will
C/ Jose Manaut Viglietti 3
46024 Valencia
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