ABOUT ME

Hi I'm Jo

I’m not here to help you "win" at a game you don't believe in.

For a long time, I watched capable, reflective adults, people just like you and me, try to "optimize" their way out of exhaustion. I saw tech teams implementing "hacks" to increase velocity while their people burned out in silence.

The message from the world was clear: If you’re struggling, you’re the problem. You just need more discipline, more habits, more optimization.

I realized that was a lie.

Many of our personal and professional struggles aren't individual failures; they are rational responses to unhealthy systems. I founded The Travelling Coach to help you stop fixing yourself to survive broken conditions and start taking responsibility for both who you are becoming and the world you participate in.

My Approach: Orientation Before Action

I don't offer "productivity boosts" or forced funnels. I provide orientation. My work is grounded in Ethical Self-Leadership: a dual process of inner self-awareness and the outer redesign of your habits and environments.

Whether I am working with an individual on their personal identity or a tech team on delivery management, my philosophy remains the same:

  • Clarity Without Blame: We separate your responsibility from the systemic pressures you're under.

  • Design for Real Life: We build habits and systems that actually work on "imperfect days".

  • Agency Over Hype: You are a capable adult; I respect your intelligence and your right to pause, leave, or start small.

Why "The Travelling Coach"?

At the end of 2024 on a little island resort in Vanuatu, in the middle of a journey of self-discovery around the world, I registered my domain “The Travelling Coach”. I picked the name as a reminder and as inspiration to travel more once I would settle. During those travels though, after many conversations with strangers, the name became something more. It reflects a commitment to perspective.

Change requires an open mindset, the willingness to step outside of your defaults, question the systems you’re in, and design a way of living and working that is safer, saner, and more aligned.

The Travelling Coach is a mindset that I carry into conversations, a reminder to believe people without judgement when they tell me their stories. 

I am not here to "transform" you. I am here to offer companionship as you experiment with a life you genuinely believe in. I’lll go on the journey with you.

THE TRAVELLING COACH

Sarah Will

C/ Jose Manaut Viglietti 3

46024 Valencia