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HABITS & LIFE DESIGN FOR WOMEN
Stuck? Burned out? Maybe you've started to wonder whether there's more to life than this, without quite knowing what you'd change or where you'd even start. Or maybe you just want to improve one small corner of your life.
The problem is almost never you. We often blame ourselves for struggles that were created by the systems we live in.
So much of how we live we inherited rather than chose: the expectations, the routines, the idea of what success is supposed to look like. We're rarely encouraged to ask whether it was ever built with women in mind, or whether our life actually fits us.
We can take responsibility for how we live, while also questioning the defaults we've inherited.
Choosing, deliberately, how we participate.
Ready to trust yourself and build a life you actually want?
You don't have to do it alone.
THE BIGGER PICTURE
This isn't really about habits
You might have come here looking for something specific. A habit that won't hold. A routine that keeps falling apart. A nagging sense that all your effort isn't adding up to much. That's worth solving, and we will.
But a habit that won't stick is usually a smaller version of a bigger question. Underneath "why can't I keep this up" is often "is this even the thing I want to keep up." Most of the time, nobody has asked you the second question, so you keep working on the first one.
Most of our life runs on autopilot. That's not a flaw. Autopilot is how the brain saves energy, and you'd be exhausted without it. The catch is what's running automatically, because most of it you never actually chose: defaults you absorbed, routines you fell into, a definition of success you were handed.
Habits are simply the autopilot in action. The question is whether you set it, or whether it was set for you.
So I work the other way around. We look at the life first: what's in it, what you actually chose, and what simply got there by default. Then we decide, on purpose, what's worth running automatically. The habits come later, and they come easier, because they finally have something worth being in service of.
THE ADVICE YOU GOT
The problem is almost never you
The story most women are told, usually without anyone saying it out loud, is that if your life feels off, you're not trying hard enough. Be more disciplined. Wake up earlier. Want it more. So when things don't work, you assume the fault is yours.
It's worth putting down. A lot of the advice you've been handed was built on research that left women out, and tested in lives that look nothing like most women's. When it doesn't fit, that's information about the advice, not a verdict on you.
This isn't about deciding nothing is yours to do. It's the opposite. It's about taking responsibility for how you live, while questioning the defaults you inherited along the way.
The problem is almost never you. And from here, how you live is yours to shape.
HOW I WORK
A way of thinking, not a programme to follow
I don't have a patented five-step system that transformes your life once and for all, and I'm a little suspicious of anyone teaching change as a one-size-fits-all.
What I have is a way of looking at things based on years of research, self experiments and continuously shaped by the feedback I get from the women I work with. It is this approach that I'll teach you to use yourself, so you're not dependent on me or anyone else to keep going.
It's a set of moves you'll come back to again and again.
See the water you're swimming in.
Most of what shapes a life is invisible, because it's just "how things are." The defaults, the conditioning, the expectations you never agreed to but absorbed anyway. You can't decide whether to keep something you can't even see. So we start by looking.
Take responsibility without taking the blame.
Seeing it clearly is not the same as deciding it's all your fault. Those are different things, and most advice collapses them. The point isn't guilt about how you got here. It's the quieter, more useful recognition that from here, it's yours to work with.
Get honest about who you actually are.
Not who you were told to be, or who you'd be if you were a more disciplined version of yourself. The actual one. Your values, what you want, what you're genuinely like. Habits built on top of a borrowed identity don't hold. Built on a real one, they need a lot less force.
Design for the life you actually have.
Not the ideal version where everything goes to plan and the conditions cooperate. The real one: interrupted, uneven, complicated. Anything you build has to work there, or it doesn't really work.
That's the thinking. The habits, the day-to-day mechanics of making a chosen life run on something closer to autopilot, come once the rest is clear. They're the easier part, once you know what they're for.
WAYS TO WORK TOGETHER
Where would you like to start?
COURSE ‧ 4 WEEKS
Habit Design for Women
The entry point. We start with the bigger picture and who you actually are, then design habits that hold.
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1:1 COACHING
1:1 Life Coaching
1:1 sessions. For women in a transition who want to do deeper work, at their own pace and depth.
Learn more →
COMMUNITY
Wild Women Community
Events, co-working, workshops, and a community of women questioning the default path. Live and online.
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WHAT WOMEN SAY
"Turns out redesigning my habits and relationship to it didn't mean adding more habits but challenging old and future habits in the lens of my needs and expectations towards my own life. I am happy I could start this new journey guided by Jo: I felt safe, never judged, ... and it was a lot of fun!"
— Virginie
"This course changed my view on myself and made me more considerate and kind to myself.
Sticking to a habit was always hard for me, but with Jo's approach, I realised why I couldn't stick to anything I wanted. It's not only building a habit - this course changed my view on myself and made me more considerate and kind to myself."
— Antje
"This idea of designing for bad days and getting rid of hard SMART-goals language to replace with soft and loose.... Just WOW 🤩!!! Also, not restarting (once again) but returing! Great wording makes such a difference."
— M. Islands of Sanity participant
BEFORE YOU START
Questions women ask
What is life design, and how is it different from self-help?
Life design means treating your life the way a good designer treats any system: question what's there, understand the real conditions, and build something that fits, rather than forcing yourself into a template made for someone else. It starts with "what do you actually want?" not "here's what works." Habits and routines come later, once you know what they're in service of.
I just want my habits to stick. Do I really need all this "life design" stuff?
Habits that aren't connected to a life you've actually chosen are just rules, and rules need willpower to enforce, which is exhausting and usually why they collapse. When a habit comes from an identity you genuinely want to inhabit, it stops requiring so much effort. So yes, we'll fix the habit. We just start one step back, because that's what makes it last.
Who do you work with?
Women who sense that the life they're living wasn't fully chosen, and want to do something about it. Often capable, thoughtful, and quietly tired of making everything work. Many have tried mainstream productivity advice and found it didn't fit. You don't need to be in crisis, and you don't need to have it figured out.
Is this a feminist approach? What does that mean here?
Yes, but practically, not ideologically. Most habit and productivity advice was built on research that excluded women and assumes conditions most women don't have. A feminist lens here is simply a useful tool: it helps us question who designed the defaults you're living by, and whether they actually serve you. You don't need any particular politics to benefit from it.
Mind the Mess
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We’re all a work in progress and the mess is where the magic begins.
THE TRAVELLING COACH
Sarah Will
C/ Jose Manaut Viglietti 3
46024 Valencia
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