DESIGN FOR FLOW
Upgrade how your team communicates, collaborates, and delivers
Your journey to dependable delivery
Are you responsible for delivery management and tired of software releases dragging on forever? Sick of your team burning out just to hit deadlines?
Or perhaps you are moving into delivery management and want to set things up right from the start.
Design for Flow equips you with the mindset, skillset, and toolset to help your team deliver consistently on time, without micromanaging or frazzling your co‑workers.
Elevating your delivery game is easy with our highly curated, framework‑agnostic delivery management course.
Design for Flow: a practical path to predictable, sustainable delivery
You’ll learn to:
Design a delivery process that fits your context, and set it up for success.
Plan and sequence work at multiple levels, from vision to daily flow.
Communicate clearly with stakeholders and manage expectations.
Manage and mitigate risks using simple, visual tools.
Analyse and continually improve your process without adding bureaucracy.
Whether your team has a dedicated delivery manager or shares the responsibilities across roles (tech lead, product manager, engineering manager), these practices are designed to be co‑created with the whole team.
How Design for Flow can help
Design for Flow works with your team to redesign how work actually moves
by creating clarity, alignment, and realistic planning.
You’ll use insights from your own system to reduce stress, improve flow,
and build delivery practices that people can sustain.
Design for Flow is for you if you want to:
Set up a healthy delivery process for a new or growing team
Improve an existing process that technically works but drains energy
Reduce urgency and overload without slowing outcomes
Build a learning culture where improvement is part of daily work
Ways to work with Design for Flow
Choose the level of support that fits where you and your organisation are right now.
Cohort‑based online course
For delivery managers, EMs, PMs and team leads who want a structured journey to understand the key factors in enabling software delivery flow and how to implement them in their team.
Duration: 4 weeks
Weekly rhythm: ~2 hours of self study with material + 1 hour live group call
Theory, practical exercises and templates
Weekly group consolidation calls to strengthen your learning, share your insights and dive deeper
Mentorship 1:1
For those new to delivery and for experienced leaders who want a trusted partner to help them design for flow in their specific environment.
typically 2 × 60 min/month
Together we map your current flow
We select the most relevant modules
We co‑design small, safe‑to‑try experiments in your team
Light async support between sessions
Consulting
For leaders, teams and organisations that want hands‑on partnership to redesign how delivery flows end‑to‑end.
This option is for you if you want fewer surprises, calmer teams, and a way of working that can scale with your ambitions.
A typical engagement includes:
Discovery and diagnosis
Co‑design and experimentation
Embedding and handover
Focused workshops
For teams or leadership groups who want to go deep on one aspect of flow.
Examples:
Designing a sustainable weekly and quarterly rhythm
Reducing overload: from scattered work to clear commitments
Flow‑aligned planning and prioritisation
Metrics and signals for team health and delivery flow
Creating agreements that protect focus time and deep work
Organisational partnerships
For organisations who want to invest in longer-term work on how delivery is designed and evolves over time.
If you are interested in a private cohort or any of the other ways of working together, book a call or get in touch directly:
→ Book a conversation
→ Email: hello@thetravellingcoach.com
What Design for Flow means
Design for Flow is a practical program for leaders and teams who want delivery
without the stress, firefighting, and burnout that often come with fast-moving work.
It will teach you the tools, strategies and mindsets to create the systems that:
Deliver on goals without burnout
Build trust and alignment in your team
Turn strategy into everyday action
Confidently adapt to change without derailing delivery
Know exactly what to prioritise (and what to drop)
Reduce unnecessary friction in planning and execution
Create predictable, sustainable delivery cycles
Is Design for Flow for you?
This is a good fit if:
You lead or support software teams and want less chaos and more clarity.
You feel the cost of poor planning and unclear priorities in stress, frustration, and rework.
You sense your teams could do their best work if the system around them were better designed.
Share a bit about your context (company size, number of teams, biggest delivery or team‑health challenge), and I’ll recommend the best way to start and outline what the first 4–6 weeks of working together could look like.
You’ll get the most out of this course if you:
Support your team’s delivery (e.g. tech lead, product manager)
Are stepping into a delivery management role
Work in a team without a dedicated delivery lead
Want to improve how your organisation delivers outcomes
Format and Commitment
Cohort-based course
Individual learning with course material, ~2 hours/week
Weekly live sessions to consolidate learning, 1h/week
Combination of input, reflection, and discussion
Designed to fit alongside real delivery work
Who this work is for
Design for Flow is for people working in software delivery who:
feel caught between delivery pressure and sustainability
sense that more process won’t solve the real problem
want to understand what’s really shaping outcomes
It’s especially relevant if you:
influence how work is shaped, planned, or prioritised
sit between strategy and execution
You’ll get the most out of this course if you:
Support your team’s delivery (e.g. tech lead, product manager)
Are stepping into a delivery management role
Work in a team without a dedicated delivery lead
Want to improve how your organisation delivers outcomes
The Course
What we will focus on
Throughout the course, we work with the full delivery landscape, including:
connecting day-to-day work to organisational direction
shaping work items so they support flow instead of fragmentation
making risks visible early, not retrospectively
planning that reflects uncertainty rather than wishful thinking
working with stakeholders without distorting priorities
using tracking and retrospectives as learning tools, not rituals
We use proven templates and structures as starting points.
They exist to support thinking, not replace it.
You will learn how to
Improve communication and make sure key information
is always available to the team so that they can self organise.Design a delivery process to protect the team’s focus and minimise distractions
Visualise flow to highlight bottlenecks and communicate status visually
Add lean management methods to your process design
What others say
A reminder of what one set of sensible defaults look like, and how important it is to spend time setting things up!
It was a pleasure taking the course, and I thought the material was high-quality and very thoughtful. I'm looking forward to seeing what comes next
Duncan Mortimer
Head of Engineering
Thank you for the great and well prepared course. I especially enjoyed that you were able to also bring insights from your experience out in the field to the round. It is always great to bring practical examples together with the theory. Also to highlight that out there things never work a 100% like in the textbook. So was also great to see how you were able to extrapolate approaches to fit the use cases shared.
I also enjoyed the mixed group with different contexts. That made the experience more valuable.
Maria Petrikova
Engineering Manager
Great insights about best practices. Learning new ones and validating some processes done within my team.
The main leanings was how to plan properly (scope, content, timing) and about ways to do early analysis on projects (focused on risks, skills...).
Arthur Bouteillier
Senior Product Manager
Course structure
The course consists of two elements:
content and live consolidation calls.
The content includes theory, practical exercises to try and templates to use with your team.
Attending the weekly group consolidation calls will strengthen your learning.
You can share your insights and dive deeper into a particular topic.
Each session combines:
focused input
shared sense-making
discussion grounded in real life delivery situations
Next Cohorts
The public cohort is open to all individuals who want to explore Design for Flow as a learning experience.
Cohort 1: 3 March 2026 - 31 March 2026
Cohort 2: 7 April 2026 - 5 May 2026
About Jo
Supporting teams and organisations to work more effectively without sacrificing well-being by cultivating the mindsets, habits, and systems that enable meaningful work.
My approach blends coaching, systems thinking, and practical tools to foster outcome-focused, human ways of working rooted in clarity, sustainability, and alignment. I support team enablement through coaching, training, and consulting.
In the past I have covered delivery management, quality management, analysis as well as management and execution of projects, teams, programmes, and products.
I have lead delivery management in a wide variety of different contexts (enterprise, scale-up, non-profit) and lots of different setups. I have applied these practices hands-on and also consulted others on how to implement them.
Organisational and Individual Work
Design for Flow is the organisational expression of the same principles
that guide my work through The Travelling Coach.
At the individual level, this means:
designing habits for imperfect days
working with identity, not just behaviour
building systems that hold under real conditions
At the organisational level, the same logic applies:
systems shape behaviour
design beats force
responsibility includes the environments we create
This is one body of work, applied at different scales.
If Design for Flow speaks to you, you might be interested in the individual offerings. You can always Start Here
THE TRAVELLING COACH
Sarah Will
C/ Jose Manaut Viglietti 3
46024 Valencia
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